It’s the football that keeps the world together.
Strip away all the corruption of governments, the blindness of racism, the crises of financial systems and it’s good and wholesome things like football that remain. There’s too much bad news poison in the world sometimes to see the simple good that sport can do.
Take for instance the current financial crisis, of which AIG, the Manchester United shirt sponsor, has been a major part. According to the International Herald Tribune…
had AIG gone into bankruptcy, the global financial industry would have faced losses of as much as $180 billion.
That kind of money is impossible for any one person to even comprehend, let alone spend. Can you imagine a powerful government or a beneficent Non-Governmental Organization with $180 billion to spend on development, food or cheap medicine?! That would buy a lot of mosquito nets.
So What Can $838 Do?
Recently, SoccerGrow took it’s first major concrete action by sending 34 brand new soccer balls to the Christian Mission to Learners in Nairobi, Kenya who were desperate to hold a soccer tournament but had very little equipment, if any to play with. As you can imagine, this showed itself to us as a perfect opportunity because it is SoccerGrow’s most basic mission as a soccer charity to
tap into the power and potential of the SoccerPro customer base in order to support and grow positive change in the world. Therefore, the main mission of SoccerGrow is to create and maintain a network of partnerships with charities, not-for-profit organizations and individuals through which SoccerPro can donate soccer equipment and money to those in need.
Less than 2 weeks after hearing about the project, more than 30 soccer balls, soccer ball pumps, and field cones were on their way to Kenya.
As you’re reading this, the very first CML soccer tournament is underway, consisting of 13 teams of young people from rural and urban Kenya. Which means that your support of SoccerGrow is already impacting more than 600 people!
I encourage to read more on the CML blog which includes an excellent description of the tournament so far and some great pictures of all the players and fans!
Many thanks go out to you for supporting SoccerGrow through SoccerPro.com or any other way you can, because it’s you, the customer, that allows SoccerGrow to affect positive change in the world through the gift of the beautiful game.
And finally, many thanks to William of CML for being a great partner and doing all the hard work of hosting a tournament on top of everything else!
Find out more about our partner, CML.
